MCSHF Board of Director Biographies

Trish Heffelfinger, Board Chair

Trish Heffelfinger is the former founding Executive Director of the Maryland Soccer Foundation that owns and operates the Maryland SoccerPlex and Discovery Sports Center in Germantown, MD. The mission of the Foundation is to fuel people’s passion for soccer by creating an exceptional, enjoyable sports experience. Trish is retired in 2018 after 20 years with the Foundation. Prior to that she held senior positions in marketing and advertising with Marriott Hotels, American Security Bank and the Resolution Trust Corporation. Trish grew up in DC but moved to Montgomery County in 1975. She sits on the board of Germantown Alliance, the Maryland State Youth Soccer Association and is a member of the Gaithersburg-Germantown and Clarksburg Chambers of Commerce.

Matthew Berzok, Board Vice Chair

Matthew Berzok is a Partner in the Rivendell Group LLP, specializing in Government Relations. Prior to practicing law in the private sector, he worked on Capitol Hill for a number of members of the House of Representatives. Matt also serves on the Board of the Directors of the Montgomery Cheetahs, a hockey team serving children and young adults with special needs. He also coordinates their informal baseball program in the summer. In addition, to the Cheetahs, Matt has served on the Boards of the National Child Research Center and the Diener School, both in the capacity as Chair of the Development Committee.

Leonard Kirschbaum, CPA, CFE, Treasurer

Leonard (Lenny) Kirschbaum was born in and works in Montgomery County. He is a partner at Grossberg Company LLP.  Grossberg Company LLP is one of the Washington DC area’s premier providers of accounting, tax and business consulting services. As a Certified Public Accountant and Certified Fraud Examiner, Leonard has been providing audit, accounting, forensic accounting, tax preparation, and management advisory services for a wide range of businesses and individuals for eighteen years. His industry focus is primarily in the non-profit, service, hospitality and real estate industries. He is a member of the American Institute of CPAs, Maryland Association of CPAs, and Association of Certified Fraud Examiners. He received a BS from Salisbury University, and in his free time, Leonard enjoys spending time with his daughter and playing ice hockey in a league centralized in Montgomery County.

Julian Norment, Board Member

Julian Norment was born and raised in Silver Spring, MD. He attended John F. Kennedy High School, where he played American Legion select baseball and was a Washington Post All-Metropolitan football player and Maryland All-State football player. Julian is currently the African-American Community Liaison in the Office of Community Partnerships, Montgomery County, MD and as a Senior Advisor with Strumpf Consulting. Julian is a member of many organizations, including Alpha Phi Alpha Fraternity, Inc.; lifetime member of the Montgomery County, MD NAACP; and the University of Michigan Alumni Association.

Jim Neustadt, Board Member

Jim Neustadt is a communications consultant and principal of Neustadt Communications. Most recently he served as a Communications Officer at the Department of Defense.

Jim is a journalist by profession, having spent over 30 years as a TV news producer, most of that at NBC4 in Washington. He left TV news to become Director of Communications and Community Relations at the Washington Suburban Sanitary Commission (WSSC). Jim is a graduate of the 2011 Class of Leadership Montgomery and also served for 5 years on the Program Committee.  He also served on the board of Arts on the Block and the Fund for Montgomery Advisory Council. His own passion was/is baseball and he is an avid Buckeye, Reds, Indians, Browns, and Nats fan. (He did, however, miss the World Series because he and his wife Marla were visiting their son Seth in Japan). His son Brett was an accomplished pairs skater. He and Marla live in Bethesda.

Comico Hadden, Board Member

Comico Hadden is the Director, Project Management & Campus Initiatives at National Geographic Society. Comico also served on Montgomery County Collaboration Council Diversity Board, advising on steps that can be taken to reduce minority, at risk youth from being victims of the court systems. She also served as Chair of the Board of East County Recreation, and has volunteered as “Team Mom” for many community based teams connected to the county, including Pop Warner football, Montgomery County Recreation soccer and basketball as well as Springbrook High School Lacrosse. As an avid sports fan, Comico has both volunteered and directed multiple programs aimed at improving youth sports related programs in Montgomery County.

Jason Fasteau, Board Member

Jason Fasteau is a Legislative Aide at the Montgomery County Council for Councilmember Hans Riemer. Prior to his work at the Council, Jason worked and consulted in fundraising and development for various non-profit organizations, members of Congress, and candidates for elected office. In his free time, Jason coaches his daughter’s fast-pitch softball team and his son’s baseball team. A strong supporter of equity in youth sports, Jason established and coached a girls-only after-school sports program providing opportunities for girls to experiment and learn various sports in a less competitive environment. Jason has a MA in Political Management from George Washington University and a BA in Political Science from the University of California, Riverside.

Mercedes Alvarado, Board Member

Mercedes Alvarado is currently working as an administrative secretary for Montgomery County Public Schools (MCPS). Mercedes has been coaching soccer for more than twelve years and continues to coach. Over the past fourteen years, Mercedes has volunteered at her location community pool over the summer. She also volunteers as an official such as the head referee, stroke and turn judge or a lane timer for the community swim meets. Currently, Mercedes is enrolled at the University of Maryland Baltimore County seeking her bachelor’s degree in psychology.

Jewell Lyons, Officio

Jewell Lyons is currently the Countywide Programs Sports Supervisor with Montgomery County Recreation. Within Montgomery County Jewell have a had the opportunity to gain a vast amount of knowledge working first with community centers, then with teen programs and now with a supervisor. Ms. Lyons is a former Assistant Women’s Basketball, Track & Field and Cross Country Coach at Cheyney University (1998-2003) and former student-athlete participating as a member of the women’s basketball team Junior and Senior year team captain at Virginia Commonwealth University (1987).

Jeffrey Sullivan, Ed.D, Board Member

Jeff Sullivan is currently the Director of Systemwide Athletics for Montgomery County Public Schools (MCPS), administering the interscholastic athletics program comprised of 25 high schools and 40 middle schools. Jeff is also active at the state level, serving the Maryland Public Secondary Schools Athletic Association (MPSSAA) as a member of the Executive Council, Classification Committee, Appeals Committee, and is the director for the state boys’ basketball tournament. He is also a Certified Master Athletic Administrator (CMAA) through the National Interscholastic Athletic Administrators Association (NIAAA) and earned his doctorate in educational leadership and policy studies from Howard University. Dr. Sullivan is a two-time recipient of the District Athletic Director of the Year Award from the Maryland State Athletic Directors Association (2012 and 2007).

Steve Solomon, Board Member

Steve Solomon is a lifelong Montgomery County resident.  For 20 years, Steve has been a radio host/producer with The Team 980 WTEM.  Steve is also the host of three podcasts, including The Moco Show which is a weekly podcast all about Montgomery County.  For 12 years, he was the producer/sidekick of Steve Czaban’s nationally syndicated sports talk morning show.  Steve is a graduate of the University of Maryland College Park.  When he’s not working on his podcasts or at the radio station, Steve enjoys volunteering with local dog rescue/adoption groups (he has three dogs himself) or you can catch him at home watching reruns of Mash or The Golden Girls.

Joe Yasharoff, Board Member

Joe Yasharoff is the Director of Content and Operations at Montgomery Community Media in Rockville and an adjunct sports journalism professor at the University of Maryland’s Merrill College of Journalism. The longtime Montgomery County resident previously was Managing Editor at NBC Sports Washington and Executive Sports Producer at FOX5. He has won 12 Emmy awards and is inducted into the NATAS Silver Circle (25 years in television in DC) and the JCC Sports Hall of Fame. In addition, Joe is a member of the DC Sports Hall of Fame, the JCC Sports Hall of Fame and the NATAS Gold and Silver Circle selection committees. Joe is a golf and tennis enthusiast.

Bob Milloy, Board Member

In 2019 Bob Milloy was inducted into the inaugural class of the Montgomery County Sports Hall of Fame (MCSHF). He grew up in Bethesda and has lived in Montgomery County his entire life. Bob is the most storied high school football coach in Montgomery County and the winningest coach in the State of Maryland. He coached for more than 47 years posting an awe inspiring 405-124 record. In fact, Bob has the 4th best win-loss record in the entire nation. He holds the record for Maryland State Championships with eight. He coached 32 teams that were ranked in the Washington Post’s top 20 list, including eight #1 ranked teams. He was the head coach at Walt Whitman HS, Springbrook HS, Sherwood HS and completed his coaching career at Good Counsel HS. Some of the noteworthy players Bob coached include fellow MCSHF inductee Shawn Springs, Stefon Diggs, Kendall Fuller and Dorian O’Daniel. In 2017, Bob retired from coaching however his legacy and impact on high school football will be felt for years to come. Bob chairs the MCSHF Nominating Committee.

Keith Miller, Board Member

Keith Miller has served as CEO of the Montgomery County Revenue Authority (MCRA) for more than a decade.  In his role as CEO, Keith oversees operations for a golf course system that includes nine sprawling golf facilities, a busy general aviation airport, and a financing division. As a second-generation PGA member, Keith brings nearly 30 years of dedicated golf industry business knowledge. Keith serves on the NGCOA Mid-Atlantic Board of Directors, NGCOA Advocacy Committee, NGCOA Committee of 100, Montgomery County Economic Development Committee, Montgomery County Early Care and Education Financing Subcommittee, Montgomery County Economic Recovery Task Force – Small Business Group and Hospitality, Culture, Entertainment, and Recreation Group, and as Vice – President of Arora Hills HOA.  He holds a Bachelor of Science degree in Accounting from Long Island University.